Editable worksheet

Affiliate experiment planner

Define the decision, comparison, reporting window and stopping rules before testing.

Your working brief

Turn the right questions into a useful plan.

Editable worksheet

01Decision and hypothesis02Audience, market and approved source03Control and proposed change04Primary metric and secondary checks05Budget, costs and CPC assumptions06Validation window and review schedule07Operational and budget stopping rules08Results, counts and uncertainty09Decision and next experiment

Use the worksheet well.

Measurement4 min read

Run Affiliate Tests That Produce Decisions, Not False Winners

Practical measurement for affiliates. Explore worked examples, clear decisions and an editable worksheet to put the method into practice.

Read the guide