Paid acquisition4 min read
Calculate Your Break-Even CPC Before Buying Affiliate Traffic
Practical paid acquisition for affiliates. Explore worked examples, clear decisions and an editable worksheet to put the method into practice.
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Break-even CPC calculator
Find the media CPC your approved conversion rate can support, including other costs and target margin.
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Enter your figures and calculate, or load an example to explore the method.
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How this works
Commission per click = approved acquisition rate × CPA. Break-even media CPC = commission per click minus other cost per click. Target CPC = commission per click × (1 minus margin) minus other cost per click. Margin is a share of commission revenue, not return on cost.
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